Last year in Germany, the police authorities reported a total of 3034 accidents triggered by fatigue, including 1786 collisions resulting in personal injury. This equates to about 0.5 percent of all serious accidents. Nonetheless, safety experts believe that the figure is much higher. This is because at the present time it is difficult to verify signs of fatigue by the time accidents are reconstructed.

Scientific studies revealed that between 10 and 20 percent of traffic accidents is caused by drowsiness. According to investigations conducted by insurance companies in said territory, 1 out of 4 fatal motorway accidents are caused by fatigue. Further, the probability of being killed in a road accident due to fatigue is 2.5 times higher than for other causes.

According to National Highway Traffic Safety Administration (NHTSA), in the United States, over 100,000 accidents are caused by driver fatigue. Out of which, 1500 people are killed and 71,000 are injured.

In Canada, a study about fatigue at the wheel established that 1 out of 5 has at some time nodded off while driving. Finding also showed that two thirds of fatigue-induced accidents occur during nighttime. Majority of incidents occur in the early hours of the morning between 2 and 6. They can also occur in the middle of the afternoon.

Moreover, safety experts employed by automakers are concentrating on improving safety features of their lineup. According to automotive reports one of the major causes of serious traffic accidents is over-fatigue. Moreover, safety experts are trying to develop a system that recognizes fatigue to warn the driver. This system will be integrated to automobiles to be accessible to drivers.

Engineers from the Mercedes-Benz Technology Centre also conducted several studies and testing regarding this potent auto system. Said engineers have tested more than 200 motorists on motorways and in the driving simulator. This system is expected to be released in a few years’ time.

In order to obtain objective indicators of fatigue, Mercedes safety experts employed electroencephalogram (EEG) and other physiological readings. Another method used is the analysis of dynamic driving data.

Mercedes assistance systems will be mated to Mercedes-Benz car parts to avoid real-life accident scenarios. Today, Mercedes safety systems like Electronic Stability Program and Brake Assist, have contributed significantly to the reduction of serious road accident.

According to studies, many motorists are actually able to recognize when they are tired, but by then it is often too late. Moreover, safety experts recommend that drivers should take a break when they are tired to avoid road accidents.

No doubt, Toyota Motor Corp. is currently etching significant milestones in the auto industry’s history. Its cars are doing well in the market and the sales figures continue to soar. Nonetheless, to complete the puzzle, the automaker needs to boost its performance in the pickup truck segment. To fill in the missing piece in the puzzle, the automaker released Tundra. Recently, it has started the production of bigger and more powerful Tundra at the automakers plant in San Antonio. The new Tundra is expected to impress hard-core truck drivers and to steal a slice of Ford’s market.

Toyota Tundra, the replacement of T100, was introduced in 1999. The bigger Tundra, on the other hand, is unveiled at the Chicago Auto Show for the model year 2007. Parts and accessories for a Toyota Tundra truck are made more sophisticated to respond to the demands of hard-core truck drivers.

Mike Toncevich, owner of Imagination in Landscaping in Ann Arbor and a certified hard-core truck driver said, “More than anything, a good truck is a workhorse, dependable over the long haul.” In the past, Toncevich has owned more than 20 trucks. These trucks are from Chevy and Ford. Now, he is driving Ford F-250 and F-350. Regularly, Toncevich puts his trucks to the test to determine its capacity, performance, power, and ability.

Ford F-Series is composed of F-150, F-250, F-350, and Super Duty. These trucks are deemed the bread and butter of Ford. These trucks are remarkable. F-150, for instance, has been the best-selling truck in the U.S. for about 23 years. In addition, it has been the best-selling truck around the globe for 28 years. Ford F-150 accessories are made from state-of-the-art materials to boost the truck’s full potentials. True truckers scrutinize their trucks. They examine the engine, transmission, frame, suspension, towing capability, and the resale value.

Ford Motor Co., General Motors Corp. and the Chrysler Group’s Dodge brand traditionally have dominated this market and have an advantage in the short run, said Alexander Edwards, president of the automotive division for Strategic Vision Inc., a San Diego-based marketing research firm. The firm also divulged that about only a quarter of current truck owners expecting to buy a full-size truck in the next year will consider a truck from an Asian automaker. Hence, domestic brands still have superior consideration, as high as 65 percent in favor of Chevy.

Edwards added, “They clearly have a lead, but none of them are going to like this statement: 25% of all of your buyers are looking at the Asians for definite consideration. People are going to consider” the new Tundra “and people are going to choose it, if the product is done correctly.” In addition, according to the experts in the auto industry, brand new Tundra has gotten the attention of truck buyers.

January 2009 Special
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